Quality control and testing is built into each and every step of manufacture.

Processed tobacco, received at our plant in a ‘cut form’ is closely examined for quality parameters such as consistency of cut and moisture content. Only tobacco that meets our stringent quality benchmark is allowed to proceed to the manufacturing line.

A rigorous three-step quality assurance model is in place to minutely check our process.

Firstly, each element of a cigarette is automatically monitored by the manufacturing line for optimal quality values.

Secondly, a team of Quality Inspectors manually examine a cigarette in different stages of production at least every 30 minutes.

Finally, the Quality Testing Module scrutinizes cigarette samples in the dedicated quality control laboratory.